Recruit, Retain & Promote With Social Media


Social networking and other Internet platforms are being implemented in the education world more than ever before. Stay ahead of the game by learning about the “viral” Internet culture and how to use it to your advantage. Learn how to engage colleagues, parents and the community through the most popular networking platforms. This course will show you the tools within Facebook, Twitter, Google, Instagram, Pinterest and other web-based administrative tools that you can leverage to build more enthusiasm for music education.

Instructors: Sophia Madana, Rick Palese & Guests


Sophia Madana is the Social Media Director at VanderCook College of Music. She received her Masters in Journalism at DePaul University and has worked in  the digital media field with organizations such as Tribune Company, Playboy and Sears Holdings Corporation. 
Sophia is passionate about all things digital. She continues to discover unique ways to implement social media tools and strategy to solve everyday problems, and to connect people over common challenges and interests. 

palese_rick_retouchRick Palese joined the administrative team at VanderCook in July 2010, however his relationship with the institution goes back much further. Rick is a VanderCook alumnus, having earned his B.M.Ed. in 2003, and M.M.Ed. in 2008.

Prior to being hired at VanderCook, Rick taught for seven years at Prairie Hill School in Cary, IL, where he directed both 5th and 6th grade bands. While at Prairie Hill, Rick also sponsored Jazz Club, Podcasting Club, and assisted with 6th grade musical productions and school assemblies.

Rick is an avid percussionist and maintains an active teaching studio at Absolute Music in Geneva, IL. He is a member of the Hudson Music Teacher Integration Project, and Vic Firth Education Team.



Course Information

6954 Recruit, Retain & Promote With Social Media
1 graduate credit
Tuition: $300, due in full with registration
Dates: April 5-6
Location: VCM MIDI Lab

Fall MECA Online Courses
All Fall MECA online courses
are generally held from
Sept. 21 through Dec. 13, 2020,
unless specified.

Registration closes at 11:59 p.m.  
on September 18, 2020

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VanderCook College of Music

3140 South Federal Street
Chicago, IL 60616-3731
(312) 225-6288

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